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Swag Vashtra

About

Soft light, an open door — where every piece starts

Our story

Ethnic wear for the wardrobe, not the occasion cupboard.

Swag Vashtra makes women’s ethnic wear — anarkali kurtis, suit sets, co-ord sets and everyday tops — in pure cotton, chanderi, rayon and silk. Sizes run M to 3XL, and prices sit where a piece can be worn on an ordinary week rather than saved for one evening a year.

Most of what goes wrong when you buy ethnic wear online is information, not craftsmanship. The colour is not the colour. The length is not stated. The size chart is aspirational. We try to close that gap by writing listings the way we would want to read them.

We are a small operation, which is the reason we can answer questions about fit properly and the reason we would rather talk you into the right size than process a return.

Women’s Off-White Cotton Co-Ord Set with Bow Detail

How we work

What you can hold us to

Four commitments we will hold to even when they cost us the order.

Every piece runs to 3XL

Not as an afterthought size added at the end, but cut and checked across the range. Ethnic wear has a long habit of stopping at L, and we would rather not carry that on.

The photograph is the garment

What you see is the actual piece, shot in natural light. Colour on a screen is never perfect, so if a shade is hard to capture we will tell you in the description rather than let you find out on delivery.

Fabric and measurements, stated

Composition, kurti length, pant length, dupatta length. It is the information you would check in a shop, so it belongs on the listing rather than in a reply three days later.

We would rather lose the sale

If you tell us your size and we think a piece will not sit right, we will say so. A return costs us both more than a sale we talked ourselves out of.

The craft behind it

Thread, dye, pattern

Fabric has a life before it reaches a hanger: thread, then colour, then pattern.

Made to be worn, not saved for later.

Questions about fit, fabric or delivery? Just ask.

Get in touch